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    Saturday, 28 January 2017

    Mirror accorded Publicity Association honorary membership


    MASVINGO - The Mirror, the newspaper for the Southern Region has been accorded honorary membership of Masvingo Publicity Association (MPA) and therefore becomes the organisation's official media partner.
    The Mirror was offered the honour by MPA chairman Phanos Matura last week and the offer was gladly accepted, said Matthew Takaona who is the newspaper consultant.
    The arrangement will see all MPA members benefitting from The Mirror services and an agreement has already been signed to that effect.
    The Mirror will in turn benefit from the Association but Takaona insisted that the primary goal of the arrangement must be to promote development of the local business.
    Matura said that the Association made careful consideration and concluded that there were immense benefits to be derived by linking up the organisation with The Mirror brand.
    "We noted that The Mirror is a unique and popular regional newspaper whose coverage spans six provinces. We also took into consideration its circulation which is huge and matches national newspapers.
    "Business cannot ignore The Mirror brand anymore and this is why our executive unanimously agreed to accord the newspaper honorary membership so that we can work together," said Matura when he handed over the honorary membership certificate to The Mirror assistant general manager, Placida Gonese.
    In accepting the membership, Takaona said it was a great honour for the Association to pick on the newspaper for its media partner. He said the gesture spoke volumes of the credibility, professionalism and effectiveness of the newspaper.
    He said that the Association has a noble mission that must be supported by all progressive Zimbabweans including those at The Mirror.
    MPA General Manager Margret Mapepeta said she was excited about the agreement.
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