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    Monday, 30 May 2016

    Mirror goes regional

    • Newspaper will cover the whole Southern region


    - The Mirror, the biggest weekly newspaper in Masvingo will with effect from June 1, 2016 become a regional paper. This was announced by the board chairman, Rodgers Matsikidze.
    The weekly has since its inception on May 29, 1992 been a provincial newspaper covering Masvingo.
    "We are with effect from June 1, 2016 becoming a regional newspaper covering the southern part of the country. We have established bureau offices in Chivhu, Gweru, Zvishavane and Beitbridge.
    "We are transforming ourselves from a provincial to a regional newspaper and we are graduating from The Independent Paper of Masvingo to The Independent Paper of Masvingo and the Southern Region.
    "The people of the areas that we are covering have strong cultural links; from Gweru to Masvingo to Chivhu and right down to Beitbridge. This is not just a business market but it is also a service to people with a common culture.
    "We have tested this market since January 2014 and we have been seeing positive results in terms of circulation and advertising growth," said Matsikidze.
    He said the new development firmly places The Mirror as the most influential newspaper for the southern region. The Mirror therefore has made new appointments in line with that development.
    Elizabeth Mashiri has been elevated to bureau chief for Midlands. She has until this appointment been the bureau chief for Zvishavane. Her replacement in Zvishavane would be announced in due course. Mashiri holds a Degree in Media and Society Studies from the Midlands State University. She has a lot of experience as a bureau representative having opened Chiredzi bureau three years ago and moved to Zvishavane in January 2015 where she again opened that bureau.
    Ellen Mlambo is with effect from June 1, 2016 being appointed the bureau chief for Chivhu. She is replacing Miriam Mangwaya who successfully opened that bureau and is now going back to University.
    Mlambo is the reigning National Traffic Safety Reporter of the Year and is just completing her Media and Society Studies Degree Programme.
    The newspaper has also confirmed the appointment of Mollen Chamisa as the Chief Sub Editor responsible for online, all graphics and production. Chamisa has vast experience having worked in similar areas in national newspapers and public relations companies.

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    Item Reviewed: Mirror goes regional Rating: 5 Reviewed By: Staff Reporter
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