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    Friday, 8 April 2016

    Business challenged to take advantage of Ya FM




    PROGRESS SIBANDA

    MASVINGO
    - Ya FM Chairman Munyaradzi Hwengwere has encouraged Masvingo business community to take advantage of Zvishavane's first commercial radio station to promote their business.
    Hwengwere was speaking at Ya FM business cocktail that was held at Charles Austin Theatre in Masvingo recently.
    "We exist to promote the businesses that are here, so l challenge you to use us and abuse us. Take advantage of us.
    "Zimbabwe is too 'Hararerised' to the extent that most of the people believe that everything revolve around Harare. As Ya FM we have noted that people from remote areas need to be heard as well, so this radio station is a critical voice for the voiceless," said Hwengwere
     Ya FM made history by becoming the first regional commercial station to go on air among the eight regional commercial stations which were licensed by Broadcasting Authority of Zimbabwe (BAZ) in March 2015 following the acceptance of 21 applications.
    It calls itself the Pulse of the Great Dyke as it focuses on all miners from different communities in the country.
    It covers areas that encompasses Mberengwa, Mimosa Mine, Murowa Diamond Mine, Unkie Platinum, Gweru and Masvingo on FM Frequency 91.8.
    "We will be opening bureaus in Masvingo and Gweru very soon so we are here to represent you," said Zaine Rance the station's Marketing Manager.   
    The business cocktail was graced by Mayor Hubert Fidze and various companies that included Delta, Inscor Africa, PSMAS and others.business news
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