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    Monday, 22 July 2019

    Mirror holds capacity building workshop

    Vincent Kahiya taking Mirror staff through the workshop 
    while Maggie Mzumara and Malvin Kudakwashe Makandyera listen attentively. 

     Journalists and other workers at the workshop.


    Three Harare media experts were in Masvingo from Friday to Sunday where they took 34 Mirror staff members including interns through a capacity building workshop.
    The workshop was held at Nyuni Mountain Lodge on the shores of Lake Mutirikwi.
    The experts were Vincent Kahiya, a veteran journalist and former Alpha Media Holdings (AMH) Chief Executive Officer and a trainer with World Association of Newspapers (Women in News Project), Maggie Mzumara an accomplished journalist and the national co-ordinator of the Community Newspapers Association of Zimbabwe (CNAZ) and Marven Kudakwashe Makandyera a guru in digital media.
    Kahiya took the workshop through a strategic plan review where participants identified weaknesses in the organisation and made recommendations on dealing with them.
    “You are now an officially recognised regional newspaper and you are in the big boys’ league. You therefore need to scale up in every aspect of your operations. Journalists must be retrained to a regional level. We need a serious overhaul,” said Kahiya.
    He said discipline was a must for all staff members and emphasised the importance of accountability and consequences.
    The Mirror was recently pronounced by the Zimbabwe Media Commission as a regional newspaper.
    Mzumara who was the first female news editor at The Financial Gazette made several presentations on work ethics and linked them to the company’s values. She said that a good Mirror brand can only be achieved from the collective efforts of every member of the organisation.
    “We co-create the brand of The Mirror and therefore everyone must have a sense of ownership of the organisation. Everyone must be dependable and imbued in the company’s values,” said Mzumara.
    Makandyera said the company was missing a lot of opportunities in digital media. He described the content churned out by The Mirror as first class and bemoaned the company’s failure to maximise on opportunities.
    “You need to be more aggressive. You have the content but you need to attend to some areas,” said Makandyera.
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