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    Monday, 22 July 2019

    Baobab juice takes Beitbridge by storm

        Drink enters Louis Trichardt SA


    Innovation has crept into Beitbridge; a juice made from baobab fruits has taken the small border town by storm and is already being exported to Makado in South Africa.
    Leading the innovation is Essential Delights, a company that is run by Kudakwashe Garaipasi and Dr Anna Muleya. Essential Delights is registered and is already certified by Government to extract the Baobab juice.
    So far the company is producing 15 000 of Baobab bottles per month and the products are being distributed by Bell Distributors. The products are now found in places such as Harare and Chivhu and negotiations are currently going on between Essential Delights and big supermarkets and wholesalers like Gain Cash n Carry, Spar, and N Richards to supply them with the juice.
    Although Essential Delights is the only registered company in this area, many individuals in the town have harped onto the innovation and are producing the juice albeit under conditions that are not compliant with standards.
    “We are fully licensed and certified under Government regulations. We still have just three employees but this is because we are at the formative stages of our operations. We will employ more and produce more juice as we develop into a fully-fledged beverage company,’ said Garaipasi.
    Essential Delights which is located in Lanaheil Granite Road in Beitbridge started operating in February this year and is producing flavours like chocolate, strawberry, vanilla and original. They also produce Maheshe Beer and Baobab Mahewu.
    The fruits that are used to make the juice are supplied from around Beitbridge, Chitulipasi and Birchenough Bridge.
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